OUR STORY
Inventively blending traditional Indian craftsmanship with a contemporary design perspective. IVAR designer Ritika Ravi creates a modern heritage pieces that are both treasurable and wearable. IVAR's jewelry designs are sophisticated and effortlessly easy, with an enduring appeal and imitable pieces are intended to be worn and cherished for a lifetime.
"I grew up surrounded by nature, dance, music, and art," says Ravi, "so I feel my designs are shaped by those experiences. My passion for jewelry started when I was nine and resulted in me pursuing my BA in Fashion Jewellery from London College of Fashion. My jewelry is all about easy sophistication and is inspired by my Indian roots. Essentially, it's a combination of Indian craftsmanship and a contemporary aesthetic."
Passionate about her country's rich cultural heritage, Ravi developed a deep appreciation for the art of jewelry crafting for which India is so celebrated. She then set out to create a collection that, while employing time-honored artisan techniques, would also speak to a contemporary international audience.
The collection also take inspiration from Ravi's travels and the joyous colors and moods of vacation destinations. While celebrating the spirit and luxuriousness of resort design, IVAR jewelry is intended to be worn every day, anywhere.
IVAR designs are also about emotion - the emotions that come from wearing a piece of jewelry that embodies years of dedicated artistry and passion. Emotion is imbued in every detail from the vibrant palette of the gemstones and the enamels to the fine gold finishes.
Infusing the traditional with inflections of modern design, IVAR jewelry is sophisticated and cosmopolitan yet, steeped in history. Designs bridge the gap between the past and present - they are timeless and transcendent."
CRAFTMANSHIP
MAKING OF IVAR JEWELRY
At Ivar, our jewelry is meant to be enjoyed for generations to come. This is why we take time to carefully craft each piece with fine attention to detail. All the pieces are made in traditional Indian jewelry techniques in factories across India. The best craftsmen are involved to understand the designer’s aesthetic and bring those designs to life. The unique portrayal of Indian techniques in modern and western styles results in Ivar’s exclusive and inimitable jewels.
POLKI
Polki speaks of a gentle, soft sparkle, playfully catching light and showing off its luster. It was first introduced in India by the Mughal dynasty, linking it to a regal and rich Indian heritage. Polki in its purest form is raw, uncut diamonds, having no enhancement or chemical treatment. Gold is shaped into whatever design the jeweler desires, after which the Polki is set into this base. Distinctive due to its uniqueness and purity of natural form, Polki reminisces of old-world charm, evoking an artistic sentiment.
ENAMEL
Brought to India by the Mughals, enamel jewelry sets the stage for colorful design with a contemporary, edgy feel. The colors are metal oxides mixed with a tint of finely powdered glass. Used as adornment and for decorative purposes, these enamels come in varied hues. This craft of India is tradition bound and is being used with a contemporary twist.
SUSTAINABILITY
BUTTERFLY MARK
Ivar by Ritika Ravi was accredited with the Butterfly Mark in December 2022. The Butterfly Mark is an independent, globally respected trust mark which is given only to luxury brands who meet the highest standards of verified ESG+ performance. Having embedded measurable environmental, social and governance practices through their operations, the mark indicates Ivar's commitment to creating a more sustainable net zero world.
SUSTAINABLE SOURCING
Ivar believes that the sourcing and extraction of our raw materials are of utmost importance. At Ivar, we have built a valuable and long-standing relationship with our manufacturers and suppliers whose ethics and policies align with ours.
We strive to source our gold from no conflict zone and always strive to pursue a transparent trail of sourcing for our gemstones.
TRADITIONAL CRAFTSMANSHIP
Integrity in the manufacturing process is essential to Ivar’s core values. We are proud to associate the traditional craftsmanship of polki and enamel with the contemporary aesthetic of the brand’s jewellery. Each piece of jewellery is made with the finest attention to detail by craftsmen who have learned this craft over generations, with a long history and heritage behind it.
WOMEN EMPOWERMENT
We honor our employees through dedication to diversity, inclusivity and women empowerment. The Ivar team consists of mostly women , from Founder Ritika Ravi to employees both in the retail stores and in the head office.
Ivar aims to promote more women, who have a unique perspective on the industry and talents yet untapped. We are supporters of equal employment opportunities, and the removal of discrimination or bias in the workforce.
ECO FRIENDLY CONSUMERISM
The environmental impact of the bulk manufacturing of packaging and collaterals cannot be denied.
In an effort to combat the rampant deforestation that is taking over the planet, ivar has, from the very launch of the brand, been committed to using recycled paper for all its packaging purposes. As of today, 100 percent of our catalogues and consumer packaging is sustainably sources.
THE IVAR IMPACT - PEOPLE FIRST
Respecting human rights is a fundamental aspect of the Ivar brand. From our craftsmen to our employees and beyond, we aim to ensure that all our people are able to work and live in safe and healthy environments.
Beyond the brand, Ivar is committed to helping the underprivileged youth of the world. To achieve this, Ivar has donated to the Andrea Bocelli Foundation in an effort to help bring education to more corners of the world. Education is an intrinsic part of a successful life, and at Ivar we aim to give the opportunity to every child, from the most diverse of backgrounds the chance to learn and succeed.
ADVISORY BOARD
FRANCOIS ARPELS
François brings 30 years of experience in the definition and execution of global strategies for established to start-up luxury brands with a focus on fine jewellery, which has taken him from Europe to the US to Asia and back to Europe. François began his professional career at Van Cleef & Arpels in the 90s until the acquisition of his family-owned company by Richemont Group in 2000. François has been supporting Ivar from the outset in connection with the elaboration of its strategy.
